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DEADBOYLIFE campaign image: model in an all-black layered look against a concrete wall

Chapter 01 — Placeholder Season

DEADBOYLIFE

A wardrobe for the hours nobody documents.

Chapter 01 — Placeholder Season

New Collection

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Two models wearing the new DEADBOYLIFE collection

Placeholder collection note to be supplied by the client. Cut for weight and movement, finished in a single monochrome register.

Model in an oversized off-white shirt in hard daylight
Close detail of a black heavyweight cotton garment

Selected pieces

Featured

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Featured

Shadow Hooded Sweat

Boxy hooded sweat in heavyweight loopback cotton, garment dyed to a flat black. Dropped shoulder, blind-stitched hem.

Deadboylife World

The World of Deadboylife

Model in an off-white jacket walking up a concrete stairwell

Deadboylife is a garment practice, a record collection, a group of friends and a way of moving through the city. Placeholder copy — to be replaced with client-approved brand narrative.

Chapter 01

Lookbook

Full lookbook
Model in a full-length black coat in a concrete room

Look 01

Placeholder credit

Two models seated on a concrete floor in monochrome layers

Look 02

Model in an oversized off-white shirt in hard daylight

Look 03

DEADBOYLIFE

Brand statement coming soon.

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